Karthik Sethupathy
Founder · Silicon Valley Operations Leader

Karthik Sethupathy

I'm the Founder of Prag-Matic, a new technology company helping enterprises modernize how they run software — AI, cloud infrastructure, and reliable SaaS operations.

Before Prag-Matic I spent a decade as Senior Director of Technical Operations at Conviva, and over 20 years in the Bay Area across Bromium, Adchemy, and Yodlee — growing from hands-on operations engineer to running global Technical Operations organizations.

My focus: keeping enterprise SaaS reliable at scale — cloud architecture, SRE, compliance, and the people and process that make it all work.

Silicon Valley Tenure

Two decades operating SaaS infrastructure across Conviva, Bromium, Adchemy, and Yodlee.

Reliability at Scale

Multi-region SaaS, SRE, monitoring, and incident response for enterprise customers.

Operator's Eye

Cloud migration, DR design, compliance audits, vendor and budget ownership.
20+
Years in Silicon Valley running SaaS infrastructure and technical operations teams.
5
Companies — Prag-Matic, Conviva, Bromium, Adchemy, Yodlee — across analytics, security, ad-tech, and fintech.
Multi-cloud
AWS, Azure, GCP, and private datacenter — including a full SaaS cloud migration at Adchemy.
What I Do

Running SaaS Infrastructure at Scale

Helping enterprise SaaS organizations operate reliably — from the cloud architecture up through the team that supports it.

Operations Leadership

Building and scaling Technical Operations / SRE organizations. SLAs, on-call, incident response, and the engineering process that backs them.
  • Org design & global team building
  • SaaS availability SLAs
  • Incident response & postmortems
  • Release engineering partnership
  • Vendor & budget ownership

Cloud & Infrastructure

Cloud architecture across AWS, Azure, GCP, and private datacenter. Migration, DR, capacity, and cost programs for production SaaS.
  • Multi-cloud SaaS architecture
  • Server & storage infrastructure
  • Network, DNS, load balancing
  • Disaster recovery design
  • Datacenter → cloud migration

Compliance & Security

Operating regulated SaaS — driving audit programs and the security controls that financial and enterprise customers require.
  • PCI, OCC, BITS FISAP audits
  • Customer security audits
  • Storage encryption
  • InfoSec program ownership
  • M&A infrastructure separation
Tech Stack

Technical Expertise

Two decades of building reliable SaaS infrastructure — from hands-on systems engineering to leading global operations teams.

Cloud Platforms

Multi-cloud SaaS infrastructure

AWS
Azure
GCP
Kubernetes
Docker

Systems & Storage

Servers, storage, virtualization

Linux
Red Hat
Ubuntu
VMware
NetApp

Networking & Security

Routing, firewalls, compliance

Cisco
Firewalls
Load Balancers
PCI / SOC2
Storage Encryption

Automation

IaC, CI/CD, configuration

Terraform
Ansible
Jenkins
Python
Bash

Observability

Monitoring, alerting, incident response

Prometheus
Grafana
Splunk
Datadog
PagerDuty

Leadership

Operations & people management

Org Building
SaaS SLAs
DR & BCP
Vendor Mgmt
Audits
Where I've Built

Five Companies, One Discipline

Each role pushed the next — from racking servers to running global operations.

Prag-Matic

2026 — Present

Founder

Founded a new technology company helping enterprises modernize how they run software — AI, cloud infrastructure, and reliable SaaS operations, with engineering across the US and India.

Conviva

2016 — 2026

Senior Director, Technical Operations

Operated the streaming analytics platform that the world's largest video services depend on — multi-region SaaS infrastructure, SRE, and the team that ran it.

Bromium

2014 — 2015

Director, Technical Operations

Production operations for a fast-growing endpoint security startup in Cupertino. Reliability, monitoring, and incident response across the platform.

Adchemy

2012 — 2013

Director, Technical Operations

Led global TechOps + IT (US/Philippines). Cloud architecture across AWS, Azure, and private DC. Migrated SaaS to cloud, designed DR, and cleanly separated infrastructure for the Adchemy Actions acquisition.

Yodlee

2005 — 2012

Operations Engineer → Manager, Operations Engineering

Nearly seven years across two roles building Yodlee's multi-tenant financial SaaS infrastructure. From hands-on network/server/storage engineering to setting architecture direction and leading the monitoring & tools team.
Career Timeline

Professional Journey

20+ years scaling SaaS infrastructure and leading Technical Operations teams in Silicon Valley — from hands-on engineer to Senior Director.

Current Role

Founder

Prag-Matic
Bay Area, CAJun 2026 - Present

Founding Prag-Matic — a technology company helping enterprises modernize how they run software, with a focus on AI, cloud infrastructure, and reliable SaaS operations.

  • Bringing two decades of Silicon Valley operations experience to a new venture
  • Bridging US and India engineering for enterprise customers
  • Operating partner across cloud architecture, SRE, and engineering leadership

Senior Director, Technical Operations

Conviva
Bay Area, CAJan 2016 - May 2026

Led technical operations for Conviva's real-time streaming analytics platform — the operational system of record for the world's largest video streaming companies.

  • Scaled and ran multi-region SaaS infrastructure for global streaming customers
  • Drove site reliability, capacity, and cost programs across cloud and on-prem footprints
  • Built and mentored a high-performing Technical Operations / SRE organization

Director, Technical Operations

Bromium
Cupertino, CAJan 2014 - Dec 2015

Owned technical operations for Bromium's micro-virtualization endpoint security platform during its scale-up phase.

  • Led production operations and SaaS reliability for a fast-growing security startup
  • Hardened infrastructure, monitoring, and incident response across the platform
  • Partnered with engineering on release engineering and customer-facing reliability

Director, Technical Operations

Adchemy
Foster City, CAJan 2012 - Dec 2013

Led globally distributed Technical Operations and IT teams (US + Philippines), owning end-to-end availability, architecture, and infrastructure spend for Adchemy's SaaS platform.

  • Architected Adchemy's cloud across AWS EC2, Azure, and private datacenter
  • Designed and deployed disaster recovery for the Adchemy SaaS service
  • Migrated SaaS workloads from hosted datacenters to AWS and Azure
  • Cleanly separated infrastructure, services, and contracts for the Adchemy Actions acquisition
  • Owned budget, vendor management, and the information security program

Manager, Operations Engineering — Architecture & R&D

Yodlee
Redwood City, CAJan 2008 - Jan 2012

Set technology direction for Yodlee's SaaS infrastructure — evaluating new platforms, defining standards, and leading the engineering team that built availability, performance, and automation systems.

  • Defined future-state architecture and standards for Yodlee's SaaS platform
  • Led Monitoring & Tools team building end-to-end per-client availability and performance measurement
  • Drove operations through PCI, OCC, BITS FISAP and financial-institution customer audits
  • Designed, deployed, and managed OLTP server and storage infrastructure including storage encryption

Operations Engineer / Sr. Operations Engineer

Yodlee
Redwood City, CAApr 2005 - Dec 2007

Hands-on operations engineering across Yodlee's full SaaS stack — network, servers, and storage — for a multi-tenant financial services platform.

  • Routing, switching, firewalls, load balancers, mail relay, DNS, file gateway
  • Linux, Windows, and Solaris/SPARC server fleets
  • FC, iSCSI, and NFS/CIFS storage infrastructure on highly-available enterprise arrays
What Colleagues Say

Recommendations from Two Decades of Work

Selected quotes from managers, peers, and direct reports across Conviva, Adchemy, and Yodlee.

Karthik is a quintessential operations engineer. He managed our operations across multiple data centers, drove our move towards AWS. He drove excellence in quality and simultaneously reduced our costs. He drove standardizations, compliance, security and automation. With a small team he managed Adchemy's infrastructure, IT and was a critical resource in selling of Adchemy's legacy business. Karthik is always engaged, pushing the boundaries and focuses on delivering the business needs.

RD

Rohit Deep

Entrepreneurial Technologist · Managed Karthik directly

Adchemy

Karthik is highly detail oriented, and is a great problem solver. He was always trying to find solutions to any problems we had either with AWS, or any other infrastructure. He is highly technical and brings a deep sense of understanding of the underlying technology. He is also great to work with and is always willing to help.

GK

Ganesh Krishnan

SVP of Software Engineering

Adchemy

Karthik's calm demeanor and methodical approach is exactly what you need when dealing with customer impacting infrastructure operational issues. He can lead a team by example through the tough issues as well architect a design to avoid them altogether. Although he's more than qualified to lead a team of engineers, his individual technical contributions and guidance are what set him apart from his management peers.

PE

Philip Elizondo

Site Reliability Engineering, Apple

Same team

Karthik is very detail oriented and approaches problems in a methodical way. His technical expertise in servers, network, and storage technologies has helped in setting up a robust SaaS/Cloud infrastructure and also in troubleshooting and resolving multiple issues. Karthik is easily approachable and a great team player to work with and would love to work with him anytime.

PM

Prasanna Moorthy

Technical Operations Leader

Yodlee

Karthik was fantastic to work with at Adchemy. He was always on top of all aspects of his vendor relationships and was great at negotiating with them when contracts came up for renewal or we were kicking off a relationship with a new vendor. Always responsive and thoughtful, he was an excellent business partner to the finance function.

BP

Ben Patch

SVP Finance, Cribl

Adchemy

Karthik possesses the valuable combination of a deep operational technical skill set combined with highly tuned client management abilities. This combination enables Karthik to be successful and add great value to complex and high profile customer implementations.

LM

Luise Meyer

Chief Customer Officer, Yassi

Yodlee

Let's talk operations.

Scaling a SaaS platform, building out a TechOps / SRE team, or navigating a cloud migration? Happy to chat.